CHIMMMI House of Design is an artistic collaboration of weavers, tailors, and artisans, guided by the elegant vision of owner and designer, Chimmi Choden. Featuring high-end couture deeply rooted in Bhutanese heritage, Chimmi’s designs fuse traditional weavings with timeless silhouettes; straight, clean lines are softened by luxurious fabrics, woven from hand dyed yarn. CHD is a socially conscious brand that encourages creativity and independence through an integrated and sustainable business model, offering salaried employment to local weavers, tailors, and craftsmen. Together, Chimmi and her team are working to revive, and ultimately redefine Bhutanese textiles in modern times.
I was hired by CHD as a Brand Consultant/Publicist in January, 2016. In March we launched the brand's website; www.chimmihouseofdesign.com. in April, CHD was featured in PEOPLE Magazine, and in October, 2016 CHD made its debut in VOGUE India magazine for their Traveling Jacket Project. Our most recent project reaches far beyond the world of fashion; selected as the country representative for Bhutan, CHIMMI House of Design was honored to design Bhutan's flag for the Flags For Peace Project.
Responsibilities/Accomplisments: Designed CHD website using Squarespace, wrote all content copy, and shot many of the photographs. Currently maintain the Press & Events page and manage all media inquiries and PR work. I also designed the CHD business card as well as a marketing brochure to be distributed at the designer's show booth during International fashion events. Created a designer profile on esteemed fashion website, Not Just a Label, which serves as a platform for rising independent designers from around the world. Wote CHD Business Plan which garnered a small business loan granted by the Loden Foundation. Built a Sponsorship Proposal with incentives to engage local business to help cover up-front production costs for the 2016 Spring/Summer collection showcased in March at the Mercedes Benz STYLO Asian Fashion Week in Kuala Lampur, Malaysia, and the Eastern Fashion Legacy event in Calcutta, India.
YEEWONG is Bhutan's first and only Women's magazine. Launched in 2012, the vision of the magazine is "Bringing Her Forward." The publication works to create a space to discuss issue's facing Bhutanese women and also provide an outlet for information relating to Health & Beauty, Art & Fashion, Food & Travel. The magazine recently launched their website; www.yeewongmagazine.com and YouTube channel to connect with wider audiences throughout Bhutan and the South Himalayan region.
I have been working as an Advising editor and freelance writer since August, 2015. In addition to contributing articles, I work directly with the magazine's founder/publisher, Pema Choden, advising on editorial style, brand development, social media strategy and web content. My most recent piece interviewing the cast and crew Hema Hema: Sing Me a Song While I Wait was published just days after the film was banned in Bhutan, drawing wide criticism for Bhutan's strict media regulations. I also worked as a ghost writer for the Special Tribute Edition honoring His Majesty the 4th King's birth anniversary.
TEDx is an independent platform created to spark conversations and connections through "ideas worth spreading." The locally organized TEDx Youth event was athe first of its kind in Bhutan and took place on February 18th, 2015 in the country's capital city, Thimphu.
Seven of Thimphu’s next generation leaders and change makers took to the TED stage with thought provoking talks that provided a rare glimpse into the world seen through their eyes. I worked as a Speaker Curator for the event, mentoring the youth throughout the speech writing process; focusing on idea development, draft writing, final revisions, stage presence and public speaking tips. I was guided under the leadership of TEDx@SantaCruz Curator, Irene Tsouprake.