Inspirada provides creative content and marketing services to enhance and manage brand narratives, strategy, and communication practices.
A selection of work from some of my favorite projects:
Techmenity | New York, New York
Communications & Marketing Director for an NYC tech startup providing PropTech solutions for smart buildings
Current role includes overseeing all marketing, branding, communications, design, and digital efforts for the brand including CRM, social media, website, SEO, Google, and CMS platforms. Hiring, managing, and motivating multiple vendors, consultants, and staff. Leading a company-wide Strategic Messaging effort, developing departmental budget, implementing strategic marketing, communication, and sales plans, and analyzing all digital data to evaluate KPI’s.
Trilogy Wellness | Ellicott City, Maryland
Communications & Marketing Advisor for one of Maryland’s first medical cannabis dispensaries.
Project highlights included market research, development of mission and value proposition, creation of all brand assets, educational materials, and digital assets including the website launch for Trilogy.health.
CHIMMI House of Design | Thimphu, Bhutan
Brand Consultant & Publicist for Bhutan’s first internationally recognized fashion house
Project highlights included the launch of CHIMMIHouseofDesign.com, feature in People Magazine, spread in Vogue India, Traveling Jacket Project, Flags For Peace Project, profile on global designer platform, Not Just a Label, and developing a business plan that resulted in a small business loan from the Loden Foundation.
YEEWONG Media | Thimphu, Bhutan
Editorial advisor and freelance writer for Bhutan's only women’s lifestyle magazine & digital media company.
Project highlights included working with founder and publisher, Pema Choden to advise on editorial style, brand development, and digital strategy. I consulted on the rebrand of yeewongbhutan.com and the launch of Yeewong Media’s YouTube channel, travel channel, YeeGetaway. and food network, Zhimmey. I authored several articles for the magazine including one for the Special Tribute Edition honoring His Majesty the 4th King's birth anniversary. My last article interviewing the cast and crew Hema Hema: Sing Me a Song While I Wait was published just days after the film was banned in Bhutan, drawing wide criticism for Bhutan's strict media regulations.
The Offices at the Royal Textile Academy | Thimphu, Bhutan
Communications & Media Advisor to the Royal Textile Academy of Bhutan
Project highlights included advising the RTA communications office on refining narrative for print and digital collateral, exhibitions, and press releases. I developed and conducted a three-day Hospitality and Customer Service workshop to educate museum staff & docents. Developed a marketing presentation for The Offices at RTA that resulted in securing office space leases for three high-profile tenants (including the World Bank) upon the project's completion.
TEDxYouth | Thimphu, Bhutan
Speech Curator & PR for the very first TEDx event in Bhutan.
Project highlights included mentoring seven of Thimphu’s next-generation leaders and change-makers through their speech writing processes, focusing on idea development, draft writing, final revisions, public speaking, and stage presence. I wrote and distributed press releases about the event to local and international media outlets.